Samsung Electronics announced on December 29, 2025, that it will exhibit 15 startups from its C-Lab incubation program at CES 2026. The event runs from January 6 to 9 in Las Vegas. These startups focus on areas such as artificial intelligence, robotics, and digital health.
The company set up a dedicated C-Lab area in Eureka Park at the Venetian Expo. This space allows the startups to demonstrate their technologies and seek global partnerships.
Seven of the participating startups come from regional programs in Daegu, Gwangju, and Gyeongbuk provinces.
The startups include eight from C-Lab Outside, four from Samsung Financial networks, two from internal C-Lab Inside, and one joint project with the Daegu Creative Economy Innovation Center.
Projects range from AI mental care solutions to plastic recycling devices and on-device AI models.
Why This Matters Today
You see Samsung’s ongoing push to foster innovation beyond its core products. The C-Lab program, launched in 2012, has supported 959 projects and startups to date.
It now extends to regional areas outside Seoul, helping build local tech ecosystems.
The 17 CES 2026 Innovation Awards, including two Best of Innovation honors, went to these startups, according to the Consumer Technology Association.
Two top winners, MangoSlab and StudioLab, spun off from internal ventures.
This exposure at CES helps validate technologies and attract international interest. Samsung stated the platform aids startups in gaining momentum for global expansion.
Our Key Takeaways:
- Samsung will showcase 15 C-Lab startups at CES 2026, featuring innovations in AI, robotics, and digital health.
- These startups secured 17 CES Innovation Awards, highlighting strong pre-event recognition from the Consumer Technology Association.
- Watch for demonstrations in Eureka Park and potential partnerships emerging from the largest regional startup participation yet.
You may also want to check out some of our other tech news updates.
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