Samsung Electronics announced the Freestyle+ on January 2, 2026. The company unveiled the updated portable projector ahead of CES 2026 in Las Vegas. The device succeeded the Freestyle 2nd generation model.
The Freestyle+ delivered 430 ISO lumens of brightness. Samsung stated this output nearly doubled the 230 ISO lumens of the previous model.
It featured AI OptiScreen technology that automatically handled keystone correction on uneven surfaces, real-time focus adjustments, screen fitting, and wall color calibration.
The projector retained its cylindrical design with 180-degree rotation. It included built-in 360-degree audio, access to Samsung Gaming Hub and TV Plus, and integration with Vision AI Companion for enhanced voice interaction via Bixby.
Why This Matters Today
Portable projectors gained popularity for flexible entertainment outside traditional setups. The Freestyle series launched in 2022 and saw a second generation in 2023 with added gaming features. Users often noted limited brightness as a drawback in ambient light.
The Freestyle+ addressed this with higher output and advanced AI adjustments. These changes allowed clearer projection on varied surfaces without manual tweaks. Samsung planned demonstrations at CES 2026 from January 6 to 9.
Broader adoption of AI in displays continued across the industry. No pricing or exact availability details emerged yet, but Samsung indicated a phased rollout in the first half of 2026.
Our Key Takeaways:
- Samsung launched the Freestyle+ portable projector with doubled brightness to 430 ISO lumens and AI-driven automatic optimizations.
- The device improves usability in diverse environments through features like 3D auto keystone and real-time focus.
- Availability begins in phases during the first half of 2026, with hands-on demos at CES 2026 next week.
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