Sell or Be Sold by Grant Cardone argues that selling isn’t just a job, it’s a way of life.
Whether you’re pitching a product, idea, or even yourself, you need the skills of a strong salesperson: confidence, discipline, and the ability to overcome rejection.
Cardone teaches that your mindset matters; believing in what you sell is the first and most critical sale.
He also lays out key tactics like taking massive action, always following up, and doing what it takes to never let momentum slip.
Price matters less than how you show value; the best salespeople don’t drop prices, they move prospects upward by demonstrating why their offer is worth more.
This book gives tools everyone can use now, whether in business, building a personal brand, or growing confidence.
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