This year at Advertising Week, Snap is putting Chat — its most personal and authentic space — in the spotlight.
Unlike other platforms built on endless scrolling, Snapchat thrives on real, trusted conversations between friends and family.
With the launch of Sponsored Snaps, brands can now join these moments in a way that feels native, not intrusive.
Backed by new research from MAGNA Media Trials, Snap revealed that 86% of U.S. social media users are open to hearing from brands in chat, making this a key space for meaningful engagement and connection.
Snap is demonstrating how Sponsored Snaps drive results by blending into the user experience rather than disrupting it.
Campaigns from brands like Calvin Harris and Wendy’s have already seen massive success, with up to 2.3 times higher brand awareness and 1.8 times more purchase intent than other platforms.
At Advertising Week, Snap is bringing this innovation to life through panels, research insights, and creative showcases, proving that in the new era of digital marketing, the most powerful ads don’t interrupt the conversation; they join it.
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