Snapchat has rolled out its AI-powered Imagine Lens to all U.S. users, with further rollouts planned for Canada, Great Britain, and Australia.
Initially available only to Lens+ and Snapchat Platinum subscribers, the Imagine Lens allows users to type out a prompt and create original images, opening up endless creative possibilities within the app.
Snapchatters use Lenses over 8 billion times daily, and this feature adds AI image generation capability to hundreds of millions more.
With Imagine Lens, users can turn crazy ideas into shareable moments, like turning an office into a slip-and-slide or test-driving Halloween costumes before dressing up.
Snapchat is releasing free generations, allowing anyone to experiment and share their ideas with friends or post them to Stories.
By merging AI creativity with visual storytelling, Snapchat blurs the line between imagination and reality, providing users with an engaging, responsible, and transparent way to experience AI-generated content.
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