Snapchat released ‘Animate It‘ on December 22, 2025. The company described it as the platform’s first open-prompt video generation Lens.
Users enter text prompts to create short, animated videos in seconds. The feature relies on Snap’s internally developed AI video model and is exclusive to paid Lens+ subscribers.
You access the Lens by searching for “Animate It” in the Snapchat camera. You then tap the caption field to input a custom prompt or select from suggested ones.
The AI generates a personalized animated clip that you can share on Snapchat or export elsewhere.
The launch marks Snapchat’s entry into user-facing generative video tools. Snap has developed its own AI models rather than relying on third-party providers.
Industry observers note this as part of broader efforts by social platforms to integrate advanced media creation features.
Our Key Takeaways:
- Snapchat introduced Animate It, the company’s first Lens that generates short videos from text prompts using an in-house AI model.
- The feature is available only to subscribers of the paid Lens+ tier.
- Snap positions Animate It as a tool for creating quick, shareable animated content directly within the app.
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