Snapchat is rolling out its new Winter Village, an immersive Augmented Reality shopping experience featuring three global luxury brands: Chopard, BOSS, and Lancôme.
Running from December 1 to 31, the activation brings holiday shopping into a festive digital world where users can explore boutique-style environments and interact with products as if browsing in-store.
Each AR boutique is accessible through Snapchat’s Lens Carousel or the brand’s Public Profiles.
Inside the Winter Village, Snapchatters can step into three distinct creative worlds built in partnership with Atomic.
Chopard’s boutique appears as an elegant paper-textured space showcasing watches and jewelry with interactive product stories.
Lancôme transforms into a glowing, train-inspired fragrance carriage, highlighting scents from La Vie Est Belle to the new Vanille Nude.
BOSS introduces its Augmented Factory, featuring conveyor belts and a spotlight on the BOSS x Steiff teddy bear collaboration.
Users can explore products up close and complete purchases directly through each brand’s e-commerce site, blending AR discovery with seamless holiday shopping.
Key Takeaways:
- Snapchat debuts a luxury-designed AR village featuring Chopard, BOSS, and Lancôme.
- Shoppers can explore products in immersive boutique worlds and buy directly through brands’ websites.
- Available globally in select regions from December 1–31 through the Lens Carousel and Public Profiles.
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