Oversubscribed by Daniel Priestley explains why some businesses struggle to find customers, while others have people waiting, paying more, and competing for access.
Priestley explains how companies like Apple, top-tier restaurants, and premium service providers create anticipation, shape perception, and create scarcity in a way that drives demand beyond capacity.
This book outlines strategies to understand customer psychology, signal value, and design launches that systematically attract eager buyers rather than relying on traditional push marketing.
Priestley also shares practical steps toward structuring campaigns and collecting interest signals from the market for continuously raising demand.
Using real examples, along with updated insights for the 2020s, he shows how entrepreneurs can shift from chasing clients to having clients chase them.
For business owners, marketers, and leaders wanting to stand out in a crowded marketplace, Oversubscribed offers a roadmap for becoming the business people line up for.
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