Survey Your Way to Customer Gold
Surveying your customers is like being a fortune teller – only you don’t need a crystal ball. It’s the best way to discover the wants, needs, and preferences of the people using your product or service.
That information gives you the edge to make decisions that speak to what your customer base wants, which means they will keep coming back again and again.
Think of it as giving your customers 15 minutes of fame: they get to tell you what they think, which customizes their experience when they return for more.
For a survey to be effective, there are a few ground rules. With the following three principles in place, your customer surveys will be more effective and successful:
- Make sure the questions are clear, relevant, and not too long; that way, your customers will stay energized and continue the survey!
- Keep it lighthearted – no one wants to answer ten pages worth of questions about the color of their socks.
- Always remember to say thank you – everyone loves being appreciated, even if they don’t express how good it makes them feel on the survey itself.
Top 3 Survey Platforms
SurveyMonkey, Typeform, and SurveySparrow are solid survey tools due to their ease of use, comprehensive feature sets, and affordability.
SurveyMonkey and Typeform (our favorite) have been leading customer survey solutions for years, while SurveySparrow is a relatively newer offering that has revolutionized the industry with its AI-driven User Experience (UX).
All three platforms mentioned above have proven track records in helping organizations gather reliable customer feedback and insights, making it easy to implement customer satisfaction surveys, customer journey maps, and other types of surveys.
So, go ahead and survey your way to customer gold today!
For more marketing tips, insights, and ideas, subscribe to Vavoza Insider.
