OpenAI and Target announced a major partnership that brings full shopping capabilities directly into ChatGPT.
With the new Target app integrated into ChatGPT, users will be able to receive personalized recommendations, build multi-item baskets, and check out using Drive Up, Order Pickup, or shipping options.
The integration launches next week in beta and marks one of the biggest retail moves into conversational commerce.
The collaboration builds on Target’s broader strategy to use AI throughout its business.
Target will continue relying on ChatGPT Enterprise for internal productivity, now used by more than 18,000 employees.
The company is leveraging OpenAI models to enhance supply chain forecasting, optimize store operations, empower guest support tools, and deliver more intelligent digital experiences.
Both companies say this partnership reflects a larger shift across the retail industry.
AI is quickly becoming foundational, not just for customer-facing experiences, but also for operational efficiency and enterprise-wide decision-making.
Target aims to be an early leader in AI-powered retail by integrating intelligence across every part of the business.
Key Takeaways:
- Target will keep using OpenAI’s models and ChatGPT Enterprise to boost employee productivity and enhance guest experiences.
- More than 18,000 Target employees now use ChatGPT Enterprise to accelerate workflows and support operations.
- Target is integrating AI across supply chain forecasting, store processes, guest support, and digital personalization.
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