In ‘No B.S. Guide to Making Them Believe’, you get an in-depth look at Dr. John Brinkley, a 1920s-1930s doctor who became one of the wealthiest in his era by promoting a “goat gland” rejuvenation procedure for men.
Labeled a quack by critics and hailed by patients, Brinkley used aggressive radio broadcasts, print ads, and personal branding to draw crowds.
Dan S. Kennedy, author of the No B.S. series and a direct-response marketing consultant, teams with Chip Kessler, a health care consultant and Brinkley relative, to break down Brinkley’s approach in this updated second edition.
The book targets business owners, marketers, entrepreneurs, and sales professionals who want to build authority, attract customers magnetically, and apply unconventional promotion strategies.
It includes historical examples like Brinkley’s radio transcripts and ad copies, plus parallels to figures such as Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas, and the movie Avatar.
What You Will Learn
You learn 21 specific principles Brinkley used to establish maximum authority, create clarity in messaging, leverage media through a 3-step blueprint, handle price objections for greater elasticity, and earn admiration to draw eager customers.
The book explains why delaying a sale can sometimes make it easier, and how to answer one key question that sharpens all advertising. These tactics come from Brinkley’s success in making questionable claims believable on a massive scale.
Reader feedback on earlier editions notes the book’s value in making credibility-building concrete through real historical examples, although some point out that the controversial nature of Brinkley’s methods requires careful adaptation to ethical business practices. Reviews highlight practical takeaways for bold promotion without fluff.
Our Key Takeaways:
- Dan S. Kennedy and Chip Kessler reveal 21 marketing principles that Dr. John Brinkley used to build a notorious and profitable medical empire in the early 20th century.
- This book suits business owners and marketers who seek to make their brand or offers renowned and attractive through direct, audacious strategies.
- You read it to extract lost secrets of authority, media use, and persuasion that apply to legitimate products and services today.
You may also want to check out some of our other bestseller book spotlights.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness. 🗞️
