The “How It Feels” trend is spreading quickly across TikTok as creators use it to capture emotional, funny, and relatable moments from their lives or businesses.
The format is simple: post a short video with a text overlay, such as “How it feels when you finally get your first sale,” and pair it with a trending sound that enhances the mood.
This trend works because it taps into shared experiences, those small wins, setbacks, or breakthroughs your audience instantly understands.
Whether you’re a marketer celebrating a campaign win or a creator joking about burnout, the emotional connection makes it highly shareable and authentic.
To maximize impact, keep your video under 10 seconds, use expressive visuals or reactions, and pick a trending sound that matches the emotion, excitement, relief, or humor.
The more specific your situation feels, the more universally relatable it becomes.
Key Takeaways:
- Use the text overlay “How it feels when…” to frame your video.
- Highlight relatable emotions tied to your niche or audience.
- Pair visuals with trending sounds for stronger engagement.
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