A new video format is gaining rapid traction among social media marketers and creators, driven by its ability to validate niche expertise instantly.
Dubbed the “How Normal People…” trend, the format utilizes a simple text overlay, such as “How normal people run ads,” to establish a sharp visual contrast between the average user’s approach and the specialized, often chaotic reality of industry professionals.
By framing the “normal” behavior as calm or simplistic, creators can dramatically emphasize the complexity and value of their own work on the other side of the screen.
The trend is proving particularly effective for B2B marketers and SaaS founders looking to humanize technical workflows.
The structure is straightforward: a split-screen or sequential cut showing a layman performing a task versus the expert.
This juxtaposition not only serves as an engaging hook but also subtly positions the creator as an authority figure without the need for aggressive sales pitches.
It leverages the “insider versus outsider” dynamic to build community among peers who understand the struggle.
Key Takeaways:
- The trend relies on high-contrast visuals to distinguish between average consumer behavior and professional expertise.
- Creators are using this format to turn complex, boring technical tasks into relatable content that validates their audience’s hard work.
- The most successful iterations use specific text overlays like “How normal people [action]” to instantly frame the narrative.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
