“How To Become” is trending across TikTok, Instagram, and YouTube Shorts.
You open with a bold overlay such as “How to become a successful influencer in 2026” and then lay out practical steps right on screen. Instead of vague motivation, the format pushes you to share what actually works.
You tailor the topic to your niche, influencer, freelancer, agency owner, real estate agent, software engineer, creator, trainer, or student. Each video focuses on one path and breaks it into a handful of clear actions viewers can follow.
Why This Trend Matters Today
People are searching less for generic inspiration and more for roadmaps.
This trend delivers precisely that. It tells viewers not just what they want to be, but how to move toward it.
That makes the content savable and replayable, two signals that help videos travel further on short-form platforms.
It also lowers the barrier to learning. Instead of courses or long tutorials, viewers get bite-sized instructions in under 15 seconds.
Straightforward steps feel achievable and encourage people to apply them immediately.
How To Do The ‘How To Become’ Trend
Pick a role or outcome you know well. Start your overlay with “How to become…” and finish the line with something specific, like “top-performing salesperson,” “profitable freelancer,” or “full-time creator.”
Keep the promise narrow so the advice feels focused.
List two to five steps in short phrases, for example, “post daily,” “pick one niche,” “track income,” “learn basic editing.”
Use simple b-roll or face-to-camera clips. You don’t need narration if the text is strong and readable.
- Pro Tip: Lead with the step people usually avoid. Opening with the uncomfortable truth grabs attention and keeps viewers reading the rest.
You may also want to check out some of our other social media trend updates.
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