The “Is It Possible?” trend is spreading on TikTok and Instagram as creators open videos with a question framed as a challenge.
You use a text overlay such as “Is it possible to make $10K in 30 days?” or “Is it possible to read 12 books in 12 weeks?” and then show the first steps toward that goal.
The question functions as the hook, and the video documents the process.
You typically see this format used in business, fitness, studying, and habit-building content. Creators outline a measurable goal and signal that future posts will show progress.
The videos are short, simple, and often rely on b-roll of work sessions, workouts, planning, or daily routines.
Why This Trend Matters Today
This trend matters because it taps directly into curiosity.
When you frame a goal as a question, viewers want to see whether it happens. That anticipation encourages watch time, follows, and return visits to future updates.
Audience behavior shows strong engagement on episodic content.
When you present a goal as a “journey,” viewers expect installments rather than a single post. This structure supports series-style content without long explanations.
The format also removes pressure to claim expertise.
You do not present yourself as a teacher. You present a challenge and allow viewers to watch the attempt, which makes the content feel more approachable.
How To Do The ‘Is It Possible?’ Trend
To participate, choose a specific and measurable goal. Add an on-screen text overlay that starts with “Is it possible to…” followed by the goal and timeline.
Keep the wording short so viewers can read it instantly.
Show one clear step you are taking toward the goal in the same video.
That step can involve planning, researching, working on, or initiating the task.
- Pro Tip: Use consistent formatting and the same hook across updates. Repetition helps viewers recognize the series and encourages them to follow along.
You may also want to check out some of our other social media trend updates.
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