The ‘Jon Hamm Meme’ trend is taking over TikTok as users embrace a specific clip of actor Jon Hamm dancing in a club to celebrate small, wholesome victories.
The trend features a two-part video format. The first part sets the scene with a mundane or slightly stressful situation, such as “Me after answering one email,” or “When the plans get cancelled.”
The second part cuts to the viral clip of Jon Hamm from the Apple TV+ show Your Friends & Neighbors, where his character, Andrew “Coop” Cooper, is seen swaying blissfully with his eyes closed in a nightclub.
This trend resonates because it perfectly captures the feeling of “low-grade euphoria” or relief found in everyday life.
It validates the joy of small wins, laziness, or simply being in the moment, contrasting the high-pressure demands of modern life with Hamm’s unbothered, trance-like state.
It appeals to a broad audience, from exhausted millennials nostalgic for 2010s club culture to Gen Z appreciating the “dissociation core” aesthetic.
For brands and influencers, it offers a way to humanize your voice by celebrating relatable “wins,” like a customer finally checking out your cart or a project getting approved without edits.
How To Do The ‘Jon Hamm’ Trend
To effectively jump on this trend, identify a small, relatable “win” or a moment of relief that is specific to your niche.
Film a short clip of yourself looking tired, stressed, or just your normal self.
Then, use the CapCut template or stitch the Jon Hamm clip to transition at the beat drop.
The text overlay should clearly state the scenario (e.g., “Me when the client says ‘no changes'”).
The key is the contrast between the mundane setup and the pure, unbothered vibe of the dancing clip.
Key Takeaways:
- The trend uses a clip of Jon Hamm dancing to represent pure, unbothered bliss.
- It celebrates small, relatable victories and moments of relief.
- Success relies on the comedic contrast between a mundane setup and the euphoric dancing clip.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
