The “Look, It’s Our Favorite Customer” trend is rapidly gaining traction on TikTok as creators use it to deliver humor, satire, and niche-specific storytelling.
The format is simple: add the text overlay “Look, it’s our favorite customer” and show your team reacting in exaggerated, funny, or painfully relatable ways.
It’s flexible enough for any industry, from marketing agencies joking about demanding clients to small businesses poking fun at loyal regulars.
What makes the trend work is its blend of satire and authenticity.
Creators are using office clips, staged reactions, or day-in-the-life moments to highlight inside jokes within their field.
For businesses, it’s an opportunity to show personality and team culture, something viewers naturally gravitate toward on TikTok.
It’s also a subtle way to build brand affinity without being overly promotional.
Because the trend relies heavily on relatability, the best executions customize the “favorite customer” scenario for their niche.
Agencies can reference last-minute requests, gym owners can highlight overly energetic members, and e-commerce brands can poke fun at customers who always request discounts.
The more specific the scenario, the more shareable the video becomes.
Key Takeaways:
- Use the text overlay “Look, it’s our favorite customer” and tailor the joke to your niche.
- Lean into relatable, behind-the-scenes humor to boost engagement.
- Trends like this help brands appear more relatable while showcasing their team culture.
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