Have you noticed that everything old is resurfacing and becoming a new fascination and obsession again?
Today, things popular during the 90s and early 2000s are experiencing a comeback, especially on social media platforms like TikTok and Instagram.
Music, technology, design, and fashion are considered vibes and can be powerful audience magnets when placed strategically in your content.
Today, we’ll explore the Millennial Fashion trend and provide a detailed guide on incorporating it into your marketing content. Let’s dive in!
Millennial Fashion: Trend Overview
The Millennial Fashion trend stems from the newer generations’ amusement with nostalgia and visual retro aesthetics.
Younger generations are now old enough to discover and bold enough to try anything millennial-related, and various companies (like Abercrombie, H&M, and Converse) are there to support them on this journey.
Of course, social media is one of the major contributors and a powerful accelerator for this trend (just like any other).
Creators, both millennial and Gen Z, are strategically intertwining nostalgic styles with modern marketing tactics like storytelling, authenticity, and individuality to win both hearts and minds of their audience, ultimately resulting in higher engagement.
So, what falls under the category of millennial fashion?
- Low-rise and skinny jeans
- Cargo pants
- Graphic and baby t-shirts
- Boho dresses and denim skirts
- Athleisure
- Converse sneakers
- Flats
- Chunky footwear and UGG boots
- Accessories from the 90s
- Pea coats
- North Face and denim jackets
Want To Ride The Millennial Fashion Trend?
Here is a step-by-step guide on how you can incorporate the Millennial Fashion trend into your social media content as an entrepreneur and/or digital marketing content creator.
Step 1: Define Your Target Audience
Remember, just because the trend is called “Millennial Fashion” doesn’t mean it pertains only to people of that generation. In fact, it’s almost the opposite – the newer generations are the ones rediscovering this trend for themselves.
However, millennials themselves will absolutely resonate with it, too.
So, decide – are you targeting actual millennials (born between 1981 and 1996), who experienced and lived this trend back in the day, or younger generations, fascinated by the aesthetic? This decision will help you structure and strategize the rest of your content.
Create a detailed personal checklist for yourself. In the checklist, include your audience’s current life stage, pain points, and what type of media they consume:
- Life Stage: Are they a new parent? Are they building a career? Are they looking for ways to escape their current life without losing themselves? What changes are they likely to implement in their lifestyle?
- Pain Points: Is your audience looking to find work-life balance? Are they struggling in their relationships and looking for guidance from a life coach?
What challenges are they facing in their lives, and what would make them easier? Are they struggling with economic inflation and looking to plan their future? Why haven’t they done it if they are looking for change? - Media: Where does your audience hang out the most, and what media do they consume? Do they scroll through Pinterest to find fashion and life inspiration? Do they spend most of their time on Facebook, Instagram, or TikTok?
Pro tip: Your content should delicately and deliberately balance actual millennial fashion, millennial verbiage, and the product or service you’re promoting.
The millennial part of the equation will capture your audience’s attention, foster trust, and make them feel more connected to you. What you say in your content will resonate with their current life stage, struggles, or aspirations.
Combining these factors will retain your audience’s attention, grow your follower count, and improve content engagement.
Step 2: What Value Can Your Audience Extract From Your Content?
Ensure your content provides value to your ideal customer persona (aka your target audience). Your content should:
- Align with their aesthetic;
- Offer solutions to their problems;
- Provide clear instructions on how to implement the solutions;
- Inspire engagement and UGC (commentary and discussions); and
- Include a CTA so that your audience knows exactly what to do next.
Step 3: Combine The Visuals and Your Ultimate Message
Create a plan for combining Millennial Fashion and your marketing content. Create a specific scenario for your video, ensure it makes sense and resonates with the audience, then film it!
Hypothetical scenario: Let’s say, most of your content revolves around the affiliate marketing niche. Chances are, you talk about how you used to have a 9-5, how you hated it, and how you found a solution for your problem.
Combine your main message with the Millennial Fashion trend by creating a “Then vs. Now” financial journey story. You can make a series of videos on it or just one – it’s entirely up to you.
- The “Then” scene(s) should represent the struggles of the times, when you and your audience likely struggled with a corporate wage job, being underpaid, or tired of feeling overworked.
That’s where millennial fashion comes in – dress up in the clothing that resonates with those times, like a blazer, skinny jeans, faux-pearl jewelry, and a messy bun.
Your surroundings may include a messy desk filled with paperwork and be dimly lit. You can add a text overlay, such as “ Me in 2010 – Overworked, no life balance, and living for the weekend”.
Once that part is filmed, film the second part of the video – the “Now” scene.
- The “Now” should represent your success after discovering your salvation from the corporate world. Film yourself having fun with your family, taking care of yourself, and dressing slightly more modernly but still with millennial touches here and there.
Your text overlay should now say, “Me now: Working smarter, earning more, spending more time with my family, and creating my own schedule!” This video should be filmed in a neat setting with bright lighting and an upbeat feel.
Now, film the call-to-action (CTA) part and combine all parts.
- The CTA: Remain in your clear setting with an upgraded look and incorporate your CTA. It should be clear but not pushy or salesy. Gently guide the viewer to the answer to their problem.
For example, let them know that you have compiled all your lessons into one guide they can download by clicking on the link in your bio or commenting on a word (e.g., “Success”) to receive a direct message from you, which will contain your e-book.
You can automate direct messaging using a tool like Manychat. - Combine Everything: Now, it’s time to clip the three parts together. The transition between “Then” and “Now” should be sharp and snappy. It should also look like your new gig changed your entire life, not just your bank account balance.
The transition to the CTA should be smooth and feel like a natural ending to your video.
Tip: incorporate millennial phrases into your video. Here are some ideas:
- “Thinking this glittery body gel was a personality trait.”
- “Using makeup that didn’t match my skin tone was necessary.”
- “Spending my entire paycheck on one designer bag (now out of style).”
- “Believing ‘I’ll save money when I’m older’ was a viable financial plan.”
- “Ignoring my credit score.”
Here are some TikTok videos for inspiration.
This guide is here to help you strategically insert the Millennial Fashion trend into your marketing content. Remember, it’s not about focusing on millennial fashion, but about using it to attract new audiences and customers.
In this case, Millennial Fashion serves as a powerful and intentional prop to deliver your ultimate message, rather than the main message.
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