The POV: You Work At… trend is blowing up across TikTok and Reels as people poke fun at the quirks, chaos, and inside jokes of their industry.
The format is simple: add a text overlay like “POV: You work at a marketing company, so everything is content,” then film a funny or exaggerated moment that captures the reality of your work life.
The more specific the scenario, the more relatable it becomes.
This trend is ideal for brands and creators because it humanizes the workplace and provides audiences with a behind-the-scenes look at your world.
Whether you’re in marketing, tech, hospitality, or fitness, you can tailor the POV to highlight relatable frustrations, unexpected tasks, or cliché moments everyone in your field instantly recognizes.
It’s fast, funny, and incredibly shareable.
Key Takeaways:
- Use niche, specific workplace moments to boost relatability and humor.
- The perfect trend for brands seeking to establish personality and authenticity.
- Simple text overlay plus a real scenario equals high engagement.
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