The ‘That You Need To Steal’ trend is gaining momentum on TikTok as creators share high-value tips, strategies, or resources that they frame as secrets worth “stealing.”
The trend typically involves a video with a text overlay, such as “5 marketing strategies that you need to steal” or “3 productivity hacks you need to steal from CEOs.”
By using the word “steal,” the creator implies that the information is so valuable and effective that it feels like an unfair advantage, instantly piquing the viewer’s curiosity and desire for exclusive knowledge.
This trend resonates because it appeals to the audience’s desire for shortcuts and insider information.
In a competitive digital landscape, people are continually seeking ways to optimize their lives and businesses.
Framing advice as something to be “stolen” makes it feel like a cheat sheet or a hidden gem that others might be missing out on.
It positions the creator as a generous insider who is willing to share the “secret sauce” with their community, building trust and authority while delivering actionable value that viewers are likely to save and share.
How To Do The ‘That You Need To Steal’ Trend
To participate effectively, compile a list of your most impactful tips, tools, or strategies that have delivered tangible results.
If you are a marketer, share “3 email subject lines you need to steal for higher open rates.”
If you are a designer, share “5 color palettes you need to steal for your next project.”
Use a direct-to-camera or listicle format, keeping the delivery fast-paced and confident.
In the caption, provide a brief explanation for each point or direct viewers to a link for more details, encouraging them to save the video as a reference guide.
Key Takeaways:
- The trend uses the “steal” hook to frame advice as exclusive, high-value insider secrets.
- It builds authority by sharing actionable shortcuts and proven strategies.
- Success relies on delivering concise, impactful tips that viewers want to save for later.
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