The ‘Things I’ll Never Do Again’ trend is gaining momentum on TikTok as a powerful way for creators to share wisdom through vulnerability.
The format involves a video, usually a talking head or a montage, with a text overlay like “Things I’ll never do in marketing again” or “Things I’ll never do as a first-time mom.”
The creator then lists specific mistakes, bad habits, or regrets they’ve learned from.
This “anti-advice” approach is refreshing because it focuses on what not to do, which is often more valuable and actionable than generic tips.
This trend resonates because it builds trust.
By admitting to past failures or missteps, the creator positions themselves as experienced and authentic.
It breaks down the “perfect expert” facade and allows the audience to learn from real-world trial and error.
Viewers appreciate the honesty and often save these videos as a checklist of pitfalls to avoid in their own lives or careers.
For brands and coaches, it’s a strategic way to demonstrate expertise by showing how much you’ve grown and improved.
How To Do The ‘I’ll Never Do This Again’ Trend
To participate effectively, be specific and constructive. Don’t just list a mistake; briefly explain why it was a bad idea and imply the better alternative.
For example, instead of just saying “I’ll never undercharge,” say “I’ll never price based on hours instead of value.” Use a confident, reflective tone in the video.
In the caption, elaborate on one of the points to provide deeper value and ask your audience to share one thing they would never do again, encouraging a supportive discussion in the comments.
Key Takeaways:
- The trend lists past mistakes using the “Things I’ll never do again” hook.
- It builds trust and authority by sharing authentic lessons learned from failure.
- Specific, actionable “anti-advice” provides high value to the audience.
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