The ‘Thriftmas’ trend is gaining momentum on social media as creators showcase their secondhand holiday finds.
The format typically involves a haul video or a “shop with me” vlog, overlaid with the text “Thriftmas” or “My Thriftmas Haul.”
Creators display unique gifts, festive decorations, or holiday party outfits they found at thrift stores, emphasizing the thrill of the hunt and the sustainability of buying pre-loved items.
This trend resonates because it combines budget-consciousness with eco-friendly values, a powerful mix for younger consumers.
It challenges the consumerism of the holiday season by celebrating creativity and resourcefulness.
Viewers love seeing the hidden gems others find, which inspires them to check out their local charity shops.
It also adds a layer of personalization to gifting, as thrifted items are often one-of-a-kind, making the act of giving feel more thoughtful and unique.
How To Join The ‘Thriftmas’ Trend
To participate effectively, film a haul of your best thrifted holiday finds.
Show off the items clearly, perhaps trying on clothes or styling decor in your home.
Use a festive audio track to set the mood. In the caption, share the total cost of your haul to highlight the savings, or tell the story behind a specific, unique find.
Encourage your audience to share their own “Thriftmas” wins, fostering a community of sustainable celebration.
Key Takeaways:
- The trend promotes sustainable and budget-friendly holiday shopping.
- It celebrates uniqueness and creativity in gifting and decorating.
- Success comes from showcasing high-quality or unique finds that inspire others to thrift.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
