“They Are Going To Hate Me For Talking About This” is a TikTok trend that emerged in early 2026, using provocation as a framing device rather than confrontation.
Videos open with a text overlay such as “Marketers are going to hate me for talking about this,” followed by a concise opinion or observation that challenges common industry behavior.
The delivery is usually calm and understated, filmed in everyday settings, with the text doing most of the work. Creators use the format to surface opinions that feel widely understood but are rarely stated openly.
The structure is consistent and fast to consume, making it easy for viewers to grasp the point within seconds.
Why The ‘They Are Going To Hate Me For Talking About This’ Trend Matters
This trend matters because it balances controversy with restraint. Instead of aggressive hot takes, the framing signals awareness of disagreement, which reduces viewers’ defensiveness.
The trend also encourages discussion, as viewers react based on whether they agree or feel targeted.
For marketers and creators, it provides a way to share perspective without presenting it as instruction or debate. The format aligns with short-form feeds that reward curiosity, clarity, and commentary grounded in lived experience.
How To Do The ‘They Are Going To Hate Me For Talking About This’ Trend
Here’s a tutorial on how to do the ‘They Are Going To Hate Me For Talking About This’ content trend:
Step 1: Identify A Niche Topic
Choose a belief, habit, or practice your audience frequently sees, such as overused tactics or misleading advice. The topic should be familiar.
Step 2: Say Your Hot Take
Use a text overlay starting with “They’re going to hate me for talking about this,” followed by a clear, specific observation. Avoid extremes or personal attacks.
Step 3: Keep It Simple
Film in a simple setting and let the text carry the message. Use a minimal caption and post during your normal engagement window.
Our Key Takeaways
This trend uses mild provocation to frame opinions as shared realities. It relies on curiosity rather than shock to hold attention. The format feels conversational, not confrontational.
As a result, it drives discussion without polarizing the audience.
- “They Are Going To Hate Me For Talking About This” introduces opinions through awareness of disagreement.
- The trend spreads because viewers pause to evaluate whether they agree with the take.
- You implement it by pairing a familiar industry behavior with a calm, text-led observation.
You may also want to check out some of our other social media trend updates.
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