Things I Want: Viral Christmas Trend For Brands and Creators

Things I Want Trend

The Things I Want trend is surfacing just in time for the holiday season, giving social media users a simple format to share their desires.

Creators post a video with a text overlay, such as “Things I Want for Christmas,” and then list items through a slideshow or rapid-fire text.

@bethanyyschmidt

a gift guide of things I actually own and would 10/10 recommend!!!! #giftguide #girlygifts #giftideas @Hommey @lolablankets @P.J. Salvage @Summer Fridays @Emi Jay @Sézane @ouraring

♬ original sound – Bethany Schmidt

While many use it for genuine gift guides or aesthetic inspiration, the trend has also evolved into a platform for satire where people ask for things like a nap, emotional stability, or an unlimited budget for their hobbies.

This dual nature makes the trend versatile for both influencers and casual users.

Brands can use it to showcase their products as desirable gifts, while individuals can use it to bond over shared struggles or dreams.

The visual nature of the trend allows for creativity, whether through curated product photos or humorous memes that represent abstract wishes.

It is a highly shareable format that encourages tagging friends or partners as a subtle hint.

Key Takeaways:

  • The trend involves sharing a list of wants for holidays or special occasions.

  • Content ranges from genuine product wishlists to humorous life upgrades.

  • It serves as a creative way for brands to position their products as gifts.

You may also want to check out some of our other recent updates.

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