This Digital Marketing Trend Got 10 Million Views In Just 24 Hours

Meta Glasses videos are quickly becoming one of the biggest trends across TikTok, Instagram, and YouTube Shorts.

These smart glasses enable creators to film from their own point of view, providing audiences with an immersive, first-person experience.

From funny pranks and travel vlogs to business tips and creative storytelling, creators are finding new ways to make their content feel more real and personal.

@robertkenon

Honestly I’m about to start putting these glasses to work for the pov vibes. #raybanmeta #decor #home #roominspo #apartmenttour

♬ VIBES DON’T LIE – Leon Thomas

The trend works because it’s raw, authentic, and immersive.

Viewers feel like they’re right there with the creator, seeing what they see, hearing what they hear, and reacting in real time.

For businesses and creators, it’s a powerful way to humanize your brand, showcase your workday, or give followers a behind-the-scenes tour that feels intimate and unfiltered.

To capitalize on this trend, focus on telling your story from your perspective.

Key Takeaways:

  • Use Meta Glasses to film POV-style content that feels immersive.

  • Share pranks, daily moments, or business behind-the-scenes clips.

  • Keep your videos natural and story-driven for maximum engagement.

You may also want to check out some of our other recent updates.

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