This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin is one of the most influential entrepreneur books of the past decade, offering a timeless approach to marketing, sales, and branding.
As a #1 Wall Street Journal and New York Times bestseller, it distills Godin’s decades of wisdom into a compact and actionable guide for anyone looking to grow a business or brand.
Instead of outdated strategies like spammy funnels or attention-grabbing ads, Godin emphasizes empathy, storytelling, and connection.
He teaches marketers how to build trust, create permission-based relationships, and position their products to serve the right audience.
Readers will learn why tension drives buying decisions, how to reframe their message, and why helping customers become who they want to be is the foundation of long-term success.
For entrepreneurs, small business owners, and marketers, This Is Marketing is more than a sales book—it’s a blueprint for building meaningful businesses in today’s digital world.
Whether you’re scaling a startup or refining your personal brand, this book will help you master marketing strategies that actually work.
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