The ‘Unpopular Opinion But’ trend is gaining momentum across social media as a powerful way for creators to share provocative takes and spark conversations.
The trend typically uses a simple text overlay, such as “Unpopular opinion, but entrepreneurs are made, not born,” paired with a video of the creator looking thoughtful, working, or speaking directly to the camera.
This hook immediately grabs attention because it challenges the status quo and invites the viewer to either strongly agree or vehemently disagree.
This trend resonates because it cuts through the noise of generic advice and “safe” content.
In a feed filled with similar tips, a contrarian viewpoint signals authenticity and thought leadership.
It taps into the audience’s desire for nuance and debate, allowing them to engage with ideas that might feel risky or refreshing.
By framing it as an “unpopular opinion,” the creator softens the delivery while still encouraging high engagement through comments and shares from people eager to voice their own stance.
To participate effectively, choose a belief in your niche that goes against the grain.
If you are in business, challenge the idea of “hustle culture.” If you are in a lifestyle, question a popular aesthetic. Keep the visual simple so the text remains the focal point.
In the caption, expand on your reasoning with a clear argument and conclude with a question, such as, “Do you agree, or am I crazy?” to further drive the conversation.
How To Do The ‘Unpopular Opinion’ Trend
Identify a commonly held belief in your industry that you genuinely disagree with (e.g., “Networking is overrated,” “You don’t need a morning routine”).
Create a text overlay starting with “Unpopular opinion, but…” followed by your take. Use a trending audio track or a simple voiceover to explain your reasoning in under 60 seconds.
Visually, use a “talking head” style or B-roll of you working/thinking to keep it personal.
In the caption, break down why you hold this opinion and invite your audience to challenge you.
This format works best when the opinion is controversial enough to spark debate but defensible enough to build authority.
Key Takeaways:
- The trend uses the “Unpopular Opinion” hook to share contrarian views.
- It drives high engagement by inviting viewers to debate and share their perspectives.
- Success depends on selecting a relevant and thought-provoking topic within your niche.
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