TikTok has launched Bulletin Board, a new in-app communication channel designed to help creators share updates, news, and exclusive content directly with their followers.
The feature functions as a one-to-many broadcast tool, making it easy for creators to post community updates, promote new projects, or connect more personally with their audiences without relying solely on videos or livestreams.
During its beta testing, Bulletin Board was used by artists, media publishers like People Magazine, and even sports teams such as Paris Saint-Germain.
Creators can use it to announce new releases, invite fans to pre-save songs, or share behind-the-scenes moments.
Fans who join a creator’s Bulletin Board will receive notifications in their TikTok inbox whenever new posts go live and can react with emojis to engage with updates in real time.
To use the feature, creators can open their TikTok inbox, tap “Create a Bulletin Board,” name their board, and choose whether it appears on their profile.
The rollout is available globally for creators aged 18 and older with at least 50,000 followers.
TikTok emphasizes that Bulletin Board adheres to the same Community Guidelines and features built-in safety tools for muting, blocking, and reporting, ensuring positive interactions.
Key Takeaways:
- TikTok’s Bulletin Board lets creators share direct updates with followers.
- Fans can join, receive notifications, and react to posts with emojis.
- Available globally for creators aged 18+ with 50,000+ followers.
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