TikTok is expanding its efforts to help users understand and control AI-generated content across the platform.
The company will begin testing a new setting inside the Manage Topics feature that allows users to choose how much AI content they want to see.
This includes the ability to increase or decrease AI-generated videos in the For You feed, similar to current topic preferences like Sports or Food.
To strengthen AI transparency, TikTok is introducing invisible watermarking for content created with tools like AI Editor Pro or uploaded using C2PA Content Credentials.
This invisible marker provides TikTok with a reliable way to identify AI-generated media, even if it has been edited or reuploaded.
Combined with its existing labeling systems, the platform aims to improve accuracy and prevent unlabeled AI content from circulating.
TikTok is also launching a $2 million global educational fund that will support creators and organizations focusing on AI literacy and digital safety.
The platform is deepening partnerships with industry groups, such as the Partnership on AI, while continuing to update its policies and labeling systems in response to evolving standards.
These updates reinforce TikTok’s goal of fostering a transparent and responsible environment for creative AI.
Key Takeaways:
- TikTok is testing new controls that allow users to adjust the amount of AI-generated content appearing in their feed.
- The platform is adding invisible watermarking to improve AI labeling.
- TikTok launched a $2 million fund to support global AI education.
You may also want to check out some of our other recent updates.
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