TikTok Shop launched digital gift cards in the United States on Monday, allowing users to purchase and send prepaid credits for shopping within the app, according to the company.
The cards can be loaded with amounts ranging from $10 to $500 and are delivered via email, requiring recipients to have a TikTok account to redeem them.
Once redeemed, the value is credited directly to a user’s TikTok Balance for purchases on TikTok Shop.
The rollout took place during the holiday season, a critical period for TikTok’s e-commerce unit as it seeks to establish itself alongside established platforms such as Amazon and eBay, which already offer gift cards.
TikTok Shop allows users to personalize cards with animated designs for various occasions, including birthdays, weddings, and thank-you messages.
The company has also recently expanded into luxury retail as part of its broader push to grow its shopping business.
TikTok said additional personalization features are planned for early 2026, including the ability to attach recorded or uploaded video messages to gift cards.
The launch followed a strong U.S. sales performance, with TikTok Shop reporting more than $500 million in transactions during the Black Friday and Cyber Monday period.
The expansion comes as TikTok’s U.S. operations face uncertainty, with a potential sale deadline of January 23, 2026, set by President Trump to avoid a possible ban.
Key Takeaways:
- TikTok Shop has introduced digital gift cards in the U.S., enabling users to send prepaid shopping credits within the app.
- The feature strengthened TikTok Shop’s competition with major e-commerce platforms during a key holiday sales period.
- TikTok’s e-commerce expansion continued amid ongoing uncertainty over the app’s future in the U.S. market.
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