TikTok Shop has reported its most successful Black Friday and Cyber Monday weekend to date, generating over $500 million in sales in the U.S. alone during the four-day period.
The platform experienced a nearly 50 percent increase in the number of shoppers compared to the previous year, driven primarily by its live shopping events and creator-led content.
This growth highlights TikTok’s increasing influence as a major e-commerce player, where users turn for holiday inspiration and exclusive deals from both large brands and small businesses.
Live shopping was a standout performer during the campaign, with brands hosting livestreams experiencing an 84% increase in sales compared to the previous year.
Over 760,000 livestream sessions attracted more than 1.6 billion views, demonstrating how interactive, real-time engagement builds trust and loyalty.
Brands with annual revenues exceeding $10 million also experienced significant growth, increasing their sales on the platform by 76 percent year-over-year.
Key Takeaways:
- TikTok Shop sales exceeded $500 million during the four-day BFCM period.
- Shopper numbers increased by nearly 50 percent compared to last year.
- Livestreams generated 1.6 billion views and drove 84 percent sales growth for hosting brands.
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