Here are the top 5 digital marketing trends, content ideas, technology news, and trending AI tools on October 30, 2025:
What’s Trending On Social Media Today
- Spooky, Scary Skeletons is a trending TikTok song with over 1 million videos. Pair this audio with Halloween-related content.
- Your Sign To… is a popular trend on social media. Post a video with a text overlay like “This is your sign to start building that online business”, sharing success moments and clips that resonate with your audience.
- All-Nighter Videos are a popular content idea where creators share clips of themselves staying up late to work, build, study, or train. These videos highlight the grind, show behind-the-scenes effort, and inspire audiences to push harder toward their goals and personal growth.
- The Telling My {X} a Joke and Laughing Trend is growing on TikTok, where creators tell someone a joke and immediately laugh hysterically to capture their confused or awkward reaction on camera.
Brands can join in by swapping {X} for someone relevant in their industry and using niche jokes to show personality and spark relatable engagement. - Artificial Angels is a trending Instagram song with over 15k reels. Pair this upbeat audio with fitness, outfit checks, and lifestyle content.
Trending Topics On Google Today
- Azure Outage is trending on Google, with over 200,000 searches in just 4 hours after the company experienced an outage affecting its Azure and 365 services.
- Fed Rate Cuts is a trending Google query, with over 200,000 searches in just 9 hours after the Federal Reserve lowered the rates again.
- Meta Earnings is a rising query, surging 50% in less than an hour after Meta reported its Q3 earnings, beating expectations on revenue.
Top Business and Marketing Books
- Sales EQ by Jeb Blount explores how emotional intelligence gives salespeople a competitive edge, helping them influence buying decisions, shorten sales cycles, and stand out in a crowded marketplace.
- The Qualified Sales Leader by John McMahon offers practical lessons for solving real problems in enterprise SaaS sales, from deal coaching and pipeline control to recruiting top performers.
- The Brand Gap by Marty Neumeier shows how strategy, design, and collaboration unite to create brands customers consider essential, offering a fast, visual guide to modern brand-building.
Top Tech News and AI Developments Today
- OpenAI has launched gpt-oss-safeguard, open-weight safety reasoning models that use custom developer policies and explainable chain-of-thought to classify content and improve moderation flexibility.
- TikTok launched Smart Split editing, AI Outline scripting, and updated subscription payouts, helping creators edit faster, generate ideas, and earn up to 90% revenue.
- Instagram is testing a new algorithm tuning feature that lets users add or remove topic interests on Reels, giving more control over recommended content.
- NVIDIA is expanding its Cosmos models to generate synthetic worlds for robotics, helping developers train safer, smarter physical AI using scalable, photorealistic data.
- IBM announced a new defense-focused AI model, built in collaboration with Janes, to support mission planning, decision-making, and analyst workflows in secure, air-gapped environments.
- 1X has unveiled NEO, a consumer-focused humanoid home robot designed to handle chores and provide personal assistance. NEO has quickly become a meme sensation across social media platforms.
Hot AI Tools For Businesses Today
- PolyBuzz – an AI-chat platform where you can chat privately with millions of AI characters, create custom character avatars, and generate images.
- Cursor – an AI-powered code editor that lets you write, edit, and refactor code using natural language prompts and predictive multi-line completions.
- Talkie – an AI chat app where you pick or create virtual characters and engage in role-play or conversation with them in a fun, story-driven way.
- Scribbr – an AI-powered writing tool that helps detect AI-generated text, correct grammar and style, paraphrase content, and ensure academic authenticity.
- Winston AI – an AI-powered content detector that identifies whether text or images were generated by LLMs, with very high accuracy, and also includes plagiarism and image-deep-fake detection.
You may also want to check out some of our other recent updates.
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