Here are the latest social media trends, video ideas for YouTube, AI news, and trending tools on October 20, 2025:
Social Media Trends and Content Ideas
- Gigolo is trending on TikTok with over 40k videos. Pair this upbeat audio with funny and relatable content that resonates with your audience.
- You Will Do Anything is a funny social media trend. Post a video with a text overlay like “You will do anything to win”, sharing satirical and humorous moments within your industry.
- AI Deep Research is a rising marketing trend that helps brands gather insights, analyze competitors, and create smarter strategies by automating in-depth research that once took hours to complete manually.
- Search Everywhere Optimization is a marketing trend where brands repurpose content, optimize for every platform’s search algorithm, and position themselves to appear in Google, TikTok, YouTube, and even AI-powered search results.
- Feels This Good is a trending Instagram song. Pair this upbeat audio with fun lifestyle content, sharing your favorite hobbies and activities with your audience.
Trending Google Search Queries
- Bitcoin News is trending on Google, rising 100% in less than 9 hours as prices dip after last week’s breakout, with investors eager to see if Bitcoin will bounce back or keep falling.
- George Santos is trending, reaching over 200,000 searches in just 3 hours after Trump commuted his prison sentence.
- Gold is a trending search query, rising 50% in less than a day as prices started to pull back after a record high, due to Trump’s statement about China’s tariffs.
Top Business and Marketing Books
- Intangience by Ernie Ross teaches how human connection drives value and shows how emotions, not logic, build lasting loyalty between people and brands.
- Crushing It! by Gary Vaynerchuk teaches how to build a powerful personal brand and turn passion into success using modern social media strategies.
- Expert Secrets by Russell Brunson teaches how to share your story, position yourself as a leader, and build a movement that transforms your business and audience.
Tech News and AI Developments
- Meta unveiled new open hardware and sustainability frameworks at the OCP Summit, emphasizing open-source data center design as key to the future of AI.
- Snapchat announced new AI-powered tools, monetization options, and the next generation of Spectacles at Lens Fest 2025, shaping the future of augmented reality.
- Apple will stream all Formula 1 races exclusively on Apple TV in the U.S. under a new five-year deal, expanding its sports offerings and deepening its F1 partnership.
- Salesforce and Google expanded their partnership to integrate Gemini models into Agentforce 360, combining advanced AI reasoning with Google Workspace and Slack for the next era of enterprise automation.
- NVIDIA will announce new open-source tools, models, and datasets at Open Source AI Week, reinforcing its leadership in accelerating collaborative AI innovation.
Trending AI Tools
- Claude – an AI assistant developed by Anthropic that can understand and generate human-like text and help with writing, brainstorming, summarizing, coding, and answering questions.
- Mask AI – a tool that “humanizes” AI-generated text to make it sound more natural and harder to detect as machine-written.
- Atera – an IT management platform with built-in AI agents that automate help desk tasks, diagnose device issues, and resolve problems autonomously.
- Owner – a platform for restaurants that builds AI-powered websites, runs commission-free online ordering, automates marketing, and helps restaurants own their digital presence.
- Jenni – an AI writing assistant built for research and academic work that helps you write, cite sources, summarize documents, and organize your ideas.
You may also want to check out some of our other recent updates.
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