In Store Traffic Is a Gift, retail analytics expert Mark Ryski reveals how physical stores can stop losing sales from visitors who walk in with buying intent but leave empty-handed.
Ryski argues that the real competition isn’t Amazon or e-commerce, it’s retailers failing to capture the potential of the shoppers already in their stores.
With over twenty years of research and hands-on consulting experience, he breaks down why store traffic data is one of the most valuable yet overlooked assets for brick-and-mortar success.
The book offers retailers practical strategies for improving conversion rates, empowering frontline staff, and driving measurable results from every customer visit.
From using traffic insights to optimize operations to reframing the role of in-store teams, Ryski demonstrates how leaders can unlock growth and resilience, even in a world of online dominance and pandemic challenges.
His central message is clear: store traffic is a gift, and retailers who learn to leverage it will thrive.
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