Trending Persuasion Book For Salesmen To Read In October 2025

In Flip the Script, bestselling author Oren Klaff flips persuasion on its side.

Instead of pushing your offer and trying to get others to fit in, Klaff shows you how to guide others to think that your concept is their concept.

His approach is based on psychology, storytelling, and framing, enabling him to close deals, win customers, and gain buy-in without sounding like a salesperson.

Through personal anecdotes and actual-life examples in high-stakes situations, Klaff demonstrates how to win others’ trust when they are in charge.

Whether you’re pitching investors, selling products, or negotiating big opportunities, Flip the Script teaches you how to get others to feel smart, confident, and excited about working with you, while taking them exactly where you want them to go.

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