Uber Eats turned the real Nutella jar that floated across the Artemis II Orion spacecraft during NASA’s livestream into a branded stunt.
Their recent X video shows the jar and a green Uber Eats bag drifting in zero gravity inside the capsule, with the caption “How’d you think the Nutella got there?”
Nutella replied with a five-star rating.
The clip has racked up millions of views in under 24 hours. Clever marketers are using the high-interest Artemis II mission – the first crewed flight around the moon since Apollo – to create instant, shareable content.
For course creators and coaches, this shows how a single timely edit can deliver massive reach without a big budget. The original NASA footage gave Nutella free exposure; Uber Eats layered on the delivery joke to own the conversation.
This marketing tactic is called news-jacking.
You can do the same, whether you ride the Artemis II trend wave or catch the next breaking news that you can quickly capitalize on – the key is speed, relevance, and simplicity.
Read our step-by-step implementation guide below.
Leverage Breaking News to Create Your Own Viral Videos
Follow our 5-step guide to “jack” breaking news to skyrocket your views and potentially go viral.
We’ll use the Artemis II trend as an example, but you can do this conceptually for virtually any trending video or viral-worthy news.
Step 1: Scan news for live events with visual hooks within the last 24 hours
Open Google News, X Trending, or read the Vavoza Insider newsletter first thing each morning.
To ride the Artemis II trend wave, search for terms like “Artemis,” “zero gravity,” “space livestream,” or any product that appeared floating on camera in the viral video.
Set a 5-minute timer. Note the exact timestamp of the visual moment (e.g., the Nutella jar crossing the frame at 2:17 in the April 6 Artemis II feed).
Only move forward if the clip already has 500k+ views – proof it has built-in audience interest. Skip anything older than two days, as momentum drops fast.
Step 2: Download free zero-gravity stock footage or use CapCut’s motion effects to make your product float
Go to Pexels or Pixabay and search “zero gravity interior” or “space capsule footage.” Download a clip that matches the original event’s lighting and camera angle.
In CapCut, import the clip, tap Effects > Motion > Floating, and apply it to a blank layer.
Adjust speed to 0.8x so the drift looks natural, not cartoonish. Export the final video in 1080×1920 (vertical format) for TikTok, Reels, and Shorts.
Step 3: Drop your branded item into the scene so it drifts naturally
Take a high-resolution PNG of your course cover, coaching workbook, or signature prop (remove the background in Canva first).
Import it as an overlay in CapCut. Scale it to 25-35 % of the frame so it looks like real cargo.
Use the keyframe tool to make it rotate once slowly and drift left-to-right, exactly like the original Nutella jar.
Match the shadow and lighting by lowering the opacity to 92 % and adding a subtle glow effect. Preview on phone to confirm it feels seamless.
Step 4: Write a short, deadpan caption that plays on “How did this get here?”
Keep it under 15 words and tailor it to your product contextually. You probably can’t use “How do you think it got there?” word-for-word, as you’re likely not a food delivery business, so get creative.
For example, if you’re Alex Hormozi using your book as the floating item in the capsule, your caption could be “Aren’t they too busy to read $100M Offers up there?”
Add one relevant hashtag like #ArtemisII and the rocket emoji. 🚀
Do not explain the joke or add a call to action, as it can come across as too promotional and kill the virality. Treat it as more of a brand awareness campaign rather than direct-response.
Copy-paste the exact caption for every platform so the algorithm treats the posts as connected.
Step 5: Post on X first, then cross-post to TikTok and Instagram Reels; tag the original brand
Upload to X at peak time for your audience (usually 8-10 a.m. or 6-8 p.m. local). Tag the brand or NASA handle immediately.
Post the identical video and caption to TikTok, Instagram Reels, and YouTube Shorts.
Turn on “Allow remixes” on TikTok. Monitor replies for 60 minutes – when someone engages (especially a big account), reply immediately to keep the thread alive.
Our Key Takeaways
The Nutella space float from the Artemis II livestream created a ready-made visual that brands and creators are now remixing for quick engagement.
- This zero-gravity delivery format works because it ties branded humor directly to a global news event that already has built-in audience attention.
- Creators who act within 24-48 hours of the original moment get the highest share rate before the topic cools.
- A simple five-second edit plus one clever caption is enough to generate millions of views when you match the exact visual style of the source clip.
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