Here are the top social media trends, viral video ideas, bestsellers for entrepreneurs, and breaking tech news on January 28, 2026 + our analysis and actionable tips:
Top 3 Social Media Trends and Content Ideas
- Learn More Content is gaining traction on TikTok as creators shift toward educational product videos that end with a low-friction call to action.
The trend shows how a product is used in a real workflow, then closes with a line like “learn more in my bio” rather than a direct sales pitch.
According to recent TikTok data, videos using this framing have generated more than 68 million impressions in the past week.
The trend is most common among info marketers, SaaS founders, and small business owners who want to explain what a product does before asking viewers to take the next step.
To join this trend, start by identifying one specific task your product helps you complete and build the video around that use case.
Show the product in action and explain what is happening as it solves the problem, keeping the focus on the process rather than features.
Place the call to action at the end, after the explanation is complete, so it serves as a next step rather than an interruption.
Creators using this approach effectively treat the video as a short lesson, with the CTA serving only to point viewers toward deeper information. - Harder Than You Think is a viral TikTok trend in which creators reframe their work through a single, understated statement. In the past seven days, videos using this trend have surpassed 14 million views.
It is most commonly used by marketers, content creators, operators, and remote workers whose roles are often reduced to surface-level assumptions.
Choose a line that reflects how your work is commonly misunderstood and adapt it to your role or niche.
Record brief clips that show routine tasks rather than outcomes, keeping the tone neutral and unpolished.
Place the text overlay at the start so viewers immediately understand the context, then let the visuals carry the message.
Creators who use this trend effectively focus on recognition over storytelling, allowing viewers to connect the work shown to their own experiences. - Rules For 2026 is a hot social media trend. The content idea is simple and repeatable: a clear “Rules for 2026” text overlay followed by rapid-fire rules that reflect how someone plans to operate day to day.
These videos are spreading on TikTok and Instagram Reels because list-based content is easy to scan, save, and remix for other niches.
Viewers often engage with it as reference content, not entertainment, which is why it continues to circulate.
Write rules that control actions, not outcomes. Each rule should answer “What do I do or avoid every day?” rather than “What do I want to achieve?”
For example, instead of “Grow my brand,” use rules like limiting the number of projects you take on or publishing on a fixed schedule.
Keep each rule on a single line of text so it can be read without pausing.
Place the main overlay in the first second, then cycle through the rules quickly with neutral visuals so the statements carry the weight.
What’s Trending On Google + Amazon Bestsellers
- The Doomsday Clock is exploding on Google, reaching over 50,000 searches in just 9 hours after the timer was set to 85 seconds to midnight.
- Amazon is trending on Google, with over 20,000 searches in just 8 hours, after it was announced that Amazon is shutting down all Amazon Go and Amazon Fresh stores.
- UPS is surging on Google, rising 100% in just 12 hours, after it was reported that the company is cutting up to 30,000 jobs.
- Bestseller: The 1-10-10 Strategy by Bill Fortenberry teaches how small businesses can reach local audiences on Facebook without paid ads.
- Bestseller: Once You See It by Caroline Schonarth teaches how everyday psychological patterns shape customer behavior and decision-making.
Breaking Tech News and AI Developments
- WhatsApp introduced Strict Account Settings, a new security mode designed to protect users from sophisticated cyber attacks by locking accounts to restrictive defaults.
- Mastercard introduced Agent Suite, a new set of services and customizable AI agents designed to help enterprises deploy agentic AI in operations.
- Purple launched Engage, a CRM and email marketing platform that uses guest WiFi data to help physical venues increase repeat visits.
- Mistral AI launched Vibe 2.0, upgrading its terminal-native coding agent with custom subagents, slash commands, and the Devstral 2 model.
- Google introduced Agentic Vision in Gemini 3 Flash, adding code execution to visual reasoning to improve accuracy on image-based tasks.
Think with Team Vavoza 💡
The most effective content right now is simply showing your work. We see this in the “Learn More” trend, where creators are trading hard sales pitches for practical demos of how a product actually fits into a daily workflow.
By the way, the “Learn More” call to action (CTA) is certainly not new – we’ve been using it in digital marketing for many years to siphon audiences from social media and ad platforms to our landing pages.
Sharing free value upfront and inviting viewers to learn more is an evergreen and effective tactic.
The key is not focusing on framing the viewer to convert into a lead but rather on educating and literally inviting them to, well, “learn more.”
This focus on function over fluff is happening in tech, too.
New AI developments from Google and Mastercard are prioritizing agents that actually execute complex tasks, such as coding or visual reasoning, rather than just chatting about them.
It is a good reminder that clarity is often more valuable than hype. If your content isn’t actively demystifying a process or solving a problem (similar to the honest reframing in the “Harder Than You Think” trend), it’s harder to cut through the noise.
Stop trying to impress your audience with the final result and start teaching them with your process.
Pick one specific aspect of your work to showcase this week, keeping the focus on the mechanics of the solution rather than the sales pitch.
You may also want to check out some of our other marketing trends and tech news.
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