Influencer by Brittany Hennessy is a practical guide for aspiring and established creators who want to build their personal brand and monetize their influence.
Drawing from her experience as a nightlife blogger, social media strategist, and Senior Director of Influencer Strategy at Hearst Magazines Digital Media, Hennessy shares insider strategies on how to grow an audience, pitch brands, land campaigns, and turn your online presence into a sustainable career.
The book dives into everything from content creation and hashtag strategy to negotiating rates, finding representation, and building long-term partnerships.
With actionable tips and real-world insights, Influencer helps creators at every stage—from those starting with zero followers to influencers ready for larger campaigns—navigate the fast-evolving world of branded content.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
