Built on Belief by Matt Marcotte explains that the strongest brands aren’t built on products or fleeting tactics but on belief-based cultures that build long-term allegiance.
Drawing on over three decades of executive leadership, Marcotte offers insight into how to define your brand’s core beliefs and synchronize them across teams to foster collaboration, inspire employees, and convert customers into fiercely loyal champions.
The book invokes leaders from compliance and corporate-speak to instead create cultures where belief is the driving factor of every decision.
With step-by-step instructions on how to define brand values, ignite commitment, and motivate people toward a shared North Star.
Built on Belief shows leaders, employees, and organizations how to make purpose their enduring competitive advantage.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
