The 22 Immutable Laws of Marketing by Al Ries and Jack Trout lays out 22 timeless principles that every marketer and brand builder must follow to succeed.
Known for their groundbreaking work in Positioning, Ries and Trout argue that just as physics governs flight, marketing has unbreakable laws that determine whether a product will take off, or fail.
Each law, from the Law of Leadership to the Law of the Mind, provides a strategic lens for understanding competitive positioning, brand dominance, and consumer psychology.
Packed with practical wisdom and real-world examples, this classic book remains a cornerstone of marketing education.
Whether you’re launching a new product, managing a brand, or navigating competitive markets, Ries and Trout’s principles act as a compass to guide decision-making.
The message is simple: follow the laws and thrive, or ignore them at your own risk.
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