Here are the current digital marketing trends, viral content ideas to grow your social media following, and breaking tech stories on January 23, 2026:
New Social Media Trends and Content Ideas
- Realistic Day In The Life is a viral YouTube trend where you document an ordinary day without turning it into a highlight reel.
For instance, post a video titled “Realistic Day In The Life Of An Entrepreneur” and show what actually fills your day: starting work, checking messages, meetings, admin tasks, breaks, workouts, distractions, and downtime.
The goal is to reflect reality, not optimize the footage for motivation or aesthetics. It’s an educational format, not a motivational one.
Film short clips throughout the day in chronological order, and avoid scripting or staging moments. Include slow periods, repetitive work, and interruptions to show how time is actually spent.
Keep the editing minimal, use simple timestamps or brief captions for clarity, and let the routine speak for itself. This approach works because it gives viewers a practical reference point for what daily life in that role really looks like. - Ultimate 2026 Reset is a TikTok trend centered on showing a deliberate reset through visible actions. Post a video with the text overlay “Ultimate 2026 Reset” and use short clips that signal change, such as reorganizing your space, planning your schedule, training, cleaning up habits, or refocusing on work.
The trend works because it shows what a reset looks like, not just what it sounds like.
Pick one clear area to reset and document the actions that support it. Film simple, repeatable behaviors in sequence, keep the edit clean, and avoid long explanations.
The clearer the actions are, the easier it is for viewers to understand and apply the reset themselves. - My Evenings is a popular social media trend that shows what your nights actually look like, without turning them into highlights.
Post a video with the text overlay “Come spend my evening with me” and document your routine after work, whether that’s cooking, exercising, watching a movie, working late, or relaxing. The appeal comes from realism and sequence, not performance.
Film clips as your evening naturally unfolds, and post them in chronological order. Keep edits minimal, avoid narration, and let the routine speak for itself. This format works because evenings feel personal and relatable, making viewers more likely to watch through and engage. - How I {XYZ} is a viral Instagram and TikTok trend that breaks a personal outcome into a clear, repeatable process.
Post a video with a text overlay like “How I started my marketing career” and use the video to explain the exact steps you took, in order, without dramatizing the story.
Focus on one outcome and explain it step by step. Break the process into 3–5 concrete actions, show or describe what you did at each stage, and keep the language practical so viewers can apply it themselves. Avoid vague motivation and long backstories. - The “Where’s My Money Accuracy” Trend is spreading across TikTok and Instagram as creators recreate a viral TraxNYC moment to highlight the gap between confidence and reality.
Start the video with a bold text overlay such as “Where’s my money 90% accuracy”, which sets an expectation of precision, certainty, or control.
Immediately after, cut to a short reenactment inspired by the original TraxNYC clip, but adjusted to fit your niche. Instead of copying it shot-for-shot, keep the timing and delivery while swapping in your own context, like missed revenue goals, inaccurate forecasts, delayed payments, bad estimates, or overconfident promises.
Film the reaction in a familiar setting like an office, gym, or workspace, keep the edit tight, and end the clip right at the reaction moment.
The trend works because the contrast is instant and the joke doesn’t need explanation.
What’s Trending On Google + Amazon Bestsellers
- The 2026 Oscar Nominations are trending on Google, reaching over 500,000 searches in just 18 hours after the Oscars released their 98th Academy Awards nominations list.
- Microsoft Outage is going viral on Google, with over 200,000 searches in just 4 hours after it was reported that Microsoft 365 Outlook is down.
- SpaceX is trending on Google, rising 400% in less than a day after the company launched 25 satellites into orbit from California.
- Bestseller: Market Engineering by Bruce Cleveland teaches leaders how to design, position, and dominate markets rather than rely solely on products.
- Bestseller: AI Best Practices for Commerce by Tom McFadyen teaches how teams apply proven AI use cases across marketing, sales, fulfillment, and support.
Breaking Tech News and AI Developments
- Google rolled out new Demand Gen features in January, expanding shoppable CTV, branded search attribution, and travel-focused video ads.
- Snapchat rolled out new Family Center features that give parents clearer insights into teen screen time, friendships, and safety tools.
- OpenAI detailed how PostgreSQL was scaled with a single primary and dozens of replicas to support 800 million ChatGPT users.
- Google DeepMind released D4RT, a unified AI model that reconstructs and tracks dynamic 4D scenes from monocular video input.
- Salesforce expanded MuleSoft Agent Fabric with automated discovery, giving enterprises a single control plane for managing AI agents across clouds.
Think with Team Vavoza 💡
While tech giants like OpenAI and SpaceX are racing to scale massive, seamless infrastructures, the most effective content strategy right now is actually heading in the opposite direction.
Audiences are rejecting the polished highlight reel in favor of trends like “Realistic Day In The Life,” proving that in an era of automated perfection, raw human process is the ultimate differentiator.
Trust isn’t built on seamless execution, but on the relatable struggle of the workflow itself. Whether it’s documenting a messy “Ultimate 2026 Reset” or laughing at missed targets with the “Where’s My Money” trend, people are craving the unfiltered reality that sits behind the corporate gloss.
Even as we rely on advanced tools from Google and Salesforce to optimize our output, volatility (like the recent Microsoft outage) reminds us that nothing works perfectly all the time.
Embracing imperfection isn’t a weakness; it’s the secret sauce to becoming liked by strangers who may one day become your customers.
As AI tools make “perfect” content effortless to generate, flaws and “dead air” will likely become the new premium indicators of authenticity.
So, don’t just announce your success; document your “Reset.” Film the unglamorous cleanup or the specific, boring steps you took to get back on track, because that actionable process is what actually builds familiarity, likeability, and authority – the key ingredients for converting viewers into buyers.
You may also want to check out some of our other marketing trends and tech news.
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