The ‘Not Sure Who Needs To Hear This’ trend is a staple on social media, offering a gentle way for creators to share advice, validation, or wholesome reminders.
The format typically involves a simple video, often a direct-to-camera shot or a calming aesthetic clip, overlaid with the text “Not sure who needs to hear this, but…” followed by a specific message.
This hook immediately grabs attention by making the viewer feel like the content was serendipitously meant for them. It transforms generic advice into a personal, timely intervention that stops the scroll.
This trend resonates because it feels intimate and supportive rather than preachy.
In a feed full of polished highlights, a message that acknowledges struggle, burnout, or self-doubt stands out. It creates a moment of connection where the creator acts as a supportive friend or mentor.
For brands, this is an excellent way to show empathy and alignment with their audience’s values.
Whether it’s a reminder to take a break, a tip for overcoming imposter syndrome, or encouragement to keep going, the format fosters trust and community loyalty by prioritizing the viewer’s well-being.
How To Do To The ‘Not Sure Who Needs To Hear This But’ Trend
To participate effectively, focus on a pain point or emotion common to your niche.
If you are in the wellness space, share a reminder that rest is productive.
If you are in business, reassure viewers that slow progress is still progress.
Keep the visual simple so the text takes center stage.
Use a soft, instrumental audio track to match the wholesome vibe.
By framing your insight as a message for “whoever needs it,” you lower the barrier to engagement, inviting people to comment, share, and tag friends who might also need that specific encouragement.
Key Takeaways:
- The trend uses the “Not sure who needs to hear this…” hook to deliver targeted, relatable advice.
- It builds connection by validating the viewer’s feelings or struggles in a supportive way.
- Simple visuals and calming audio help the message land effectively.
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