What It’s Like: This Viral Trend Is Taking Over Reels, YouTube Shorts, and TikTok

what it's like trend

What It’s Like is taking over social media feeds, giving creators an easy way to showcase the reality of their day-to-day life.

The trend utilizes a short text overlay, such as “What it’s like being a marketer in 2025” or a similar phrase that fits your world, paired with a quick, relatable clip that instantly connects with your audience.

This format works because it taps into shared experiences.

@cararosedipietro

my inboxes right now would send some people into a coma

♬ I suck at texting – Emilie

Whether you’re sharing behind-the-scenes moments, everyday struggles, or funny truths about your niche, the trend provides a simple hook that grabs attention quickly.

It’s perfect for creators, business owners, and brands that want to humanize their content and connect with people where they are.

Lean into niche-specific moments your audience will recognize.

The more specific you get, the stronger the resonance, and the more likely your content is to be shared.

Key Takeaways:

  • Use the trend to showcase real and relatable moments inside your niche.

  • Keep the text overlay short and specific so it hooks viewers instantly.

  • Pair it with authentic clips to boost engagement and shareability.

You may also want to check out some of our other recent updates.

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