What It’s Like is taking over social media feeds, giving creators an easy way to showcase the reality of their day-to-day life.
The trend utilizes a short text overlay, such as “What it’s like being a marketer in 2025” or a similar phrase that fits your world, paired with a quick, relatable clip that instantly connects with your audience.
This format works because it taps into shared experiences.
@cararosedipietro my inboxes right now would send some people into a coma
♬ I suck at texting – Emilie
Whether you’re sharing behind-the-scenes moments, everyday struggles, or funny truths about your niche, the trend provides a simple hook that grabs attention quickly.
It’s perfect for creators, business owners, and brands that want to humanize their content and connect with people where they are.
Lean into niche-specific moments your audience will recognize.
The more specific you get, the stronger the resonance, and the more likely your content is to be shared.
Key Takeaways:
- Use the trend to showcase real and relatable moments inside your niche.
- Keep the text overlay short and specific so it hooks viewers instantly.
- Pair it with authentic clips to boost engagement and shareability.
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