Creators everywhere are hopping on the When You Thought trend, featuring overlays like “When you thought you secured the client…” followed by an unexpected reveal, maybe the deal fell through, or a wild plot twist in the next scene.
It taps into everyday surprises, frustrations, and comedic timing, making it perfect for engagement across niches.
To leverage this trend, pick a relatable scenario, film your reaction or change in scene, and sync the flip to a trending sound or dramatic pause.
It works well in business, lifestyle, or humorous content, especially when viewers nod along because they’ve “been there.”
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