Skincare content on TikTok is trending sharply. Creators in the beauty and personal care niche are posting short videos that show routines, product insights, ingredient breakdowns, and dermatologist-informed tips.
These posts use clear text overlays and step-by-step visuals to make complex routines easy to follow in under 30 seconds.
TikTok users are increasingly engaging with these videos.
The hashtag #Skincare alone has tens of millions of tagged posts, reflecting strong interest in regimen breakdowns and product recommendations.
This surge is part of a broader shift toward educational beauty content, where authenticity and utility drive engagement over polished production.
Why This Trend Matters Today
Skincare is one of the most consumed categories on TikTok.
The volume of tagged skincare content, exceeding 35 million posts, shows users are actively watching, saving, and sharing skin health and product advice.
As social media influences purchasing behavior, Gen Z and millennial audiences are increasingly relying on peer-generated content to guide their choices, particularly in the beauty and personal care sectors.
This interest translates to the marketplace.
TikTok Shops reported billions in sales of beauty and personal care products, with hygiene and cosmetic items among the top-selling categories.
That commercial impact underscores why brands and creators alike are experimenting with informative skincare clips, not just promotional ones.
How To Join The ‘Skincare’ Trend
Choose a specific skincare angle, morning routine, active ingredients, sensitive skin tips, or product regimen sequencing.
Film a simple vertical video and use concise text overlays for each step or insight (e.g., “Step 1: Cleanse with a pH-balanced formula”).
Keep total runtime under 25 seconds to maximize retention.
Structure the clip with an immediate benefit first (e.g., “Hydrate Dry Skin in 3 Steps”).
Include hashtags like #SkincareRoutine, #DermApproved, and niche tags tied to the concern you’re addressing.
- Pro Tip: Highlight one common mistake and its fix early, that contrast increases saves and comments.
You may also want to check out some of our other social media trend updates.
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