The ‘12 Days of Christmas’ trend is gaining traction on social media as creators share a series of thoughtful gifts for friends, team members, or even their bosses.
The format typically involves 12 short clips or a compilation video, with text overlays counting down each day (e.g., “Day 1: The Office Survival Kit,” “Day 5: Their Favorite Snack”).
Creators film themselves wrapping the gifts, revealing the items, or capturing the recipient’s reaction, all set to a festive holiday track.
This wholesome countdown builds anticipation and showcases a spirit of generosity.
This trend resonates because it combines the joy of giving with creative curation.
Viewers love seeing the thought process behind each gift, whether it’s a practical item for a coworker or a sentimental surprise for a best friend.
It taps into the holiday spirit of appreciation and community, offering inspiration for others looking to do something special for their own circles.
For brands and leaders, it’s a fantastic way to publicly show appreciation for their team, boosting morale and humanizing their leadership style.
How To Do The ’12 Days Of Christmas’ Trend
To participate effectively, plan a series of 12 small but meaningful gifts.
They don’t have to be expensive; the focus is on thoughtfulness.
Film the items clearly before wrapping them, or create a montage of the daily reveals. In the caption, explain why you chose each item for that specific person, adding a layer of storytelling.
Encourage your audience to share their own “12 Days” ideas or tag someone they’d love to do this for.
Key Takeaways:
- The trend involves a 12-day countdown of thoughtful gifts for a specific person or group.
- It builds anticipation and community through wholesome, generous content.
- Success relies on thoughtful curation and clear storytelling about the recipient.
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