The Just A Reminder trend is gaining traction on platforms like Instagram and TikTok as a way to cut through the noise of curated perfection.
Creators post a video with a simple text overlay, starting with “Just a reminder that…” followed by a grounded piece of advice or a hard truth.
For example, an entrepreneur might share Just a reminder that the path won’t always be sunshine and rainbows while showing a clip of them working late or dealing with a setback.
This format works because it offers value in a digestible way.
It positions the creator as a mentor or a relatable peer rather than just an influencer.
Whether the message is about mental health, career struggles, or fitness journeys, the trend fosters vulnerability, which in turn builds trust with the audience.
It is a gentle way to reset expectations and remind viewers that everyone faces challenges behind the scenes.
Key Takeaways:
- The trend uses a simple text overlay to share honest advice or reality checks.
- It helps humanize creators by showing the less glamorous side of their niche.
- The format builds trust and connection by offering relatable wisdom.
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