In Oversubscribed, Daniel Priestley challenges the traditional business struggle of chasing customers in a crowded marketplace.
He points out that while most companies fight for attention, a select few have customers lining up, willing to pay premium prices.
The book serves as a guide for transforming a business into one of these highly desirable entities by driving demand far beyond supply.
Priestley shares principles that often run counter to standard business practices. He explains how to get into the mind of the customer so they view your business as the only viable option.
The book provides specific steps for structuring campaigns and product launches that systematically create an “oversubscribed” environment.
It also details how to signal value to the market and collect signals back to build anticipation and desire before a product is even released.
This second edition updates the original concepts with insights relevant to the 2020s.
It remains a critical resource for entrepreneurs and marketers looking to build a brand that people actively seek out rather than one that has to beg for sales.
Key Takeaways:
- Businesses should aim to have demand exceed supply to create desire.
- Structuring campaigns correctly can get customers lining up to buy.
- Signaling value to the market is crucial for building anticipation.
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