A rising trend on social media right now is the “You’re a Retired…” format. In this quick, humorous storytelling style, creators label themselves as “retired” from their own profession or niche.
The video features a text overlay, such as “You’re a retired marketer” or “You’re a retired gym bro”, followed by humorous, exaggerated, or painfully relatable clips that highlight the stereotypes associated with that role.
Creators use this trend to poke fun at excessive hustle culture, burnout behaviors, and the cliché habits within their industries. Marketers joke about overusing buzzwords.
Fitness creators joke about counting macros in their sleep.
Entrepreneurs joke about retiring after making their first $7 online.
The format works because it’s universal, lightweight, and scroll-stopping; viewers instantly understand the joke from the first two seconds.
It blends satire with self-awareness, making it ideal for creators building a relatable brand.
Key Takeaways:
- “You’re a Retired…” is a trending satirical format on TikTok and Instagram.
- Creators use text like “You’re a retired marketer” to highlight niche-specific stereotypes.
- Works well for humor, relatability, and niche-based community building.
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