In The Mom Test, entrepreneur Rob Fitzpatrick breaks down one of the most prominent challenges entrepreneurs face: figuring out whether their startup idea is actually good.
The problem, he contends, isn’t that humans are not truthful; it’s that entrepreneurs ask the wrong questions.
Instead of asking, “Do you think this is a good idea?”, Fitzpatrick demonstrates how to ask better, more neutral questions that get clarity on what customers really think and need.
This clear, practical book shows you how to talk with customers without getting misleading feedback, empty validation, or nice-but-not-useful encouragement.
It’s essential reading for product people, startup founders, and anyone doing customer research.
You’ll discover how to have conversations that reveal the truth, not just compliments, so you can create what people truly want.
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